Companies Promoting Value-Oriented Products, Ditching Luxury

April 27, 2009 - 4:27pm

Companies are spending their advertising dollars on promoting value-oriented brands rather than luxury brands.

http://www.nj.com/business/index.ssf/2009/04/ads_go_down_the_food_chain....

"In this 'Great Recession' economy, companies are not simply changing the messages they place in their ads. They are doing something much more substantial,... They are fundamentally changing the products they promote."

Companies are moving their ad dollars from gourmet or frivolous items to pantry staples and traditionally ho-hum household goods.

"I like the messages out there. It's less focused on consumerism and buying the best," said Andrea Beck, a 39-year-old stay-at-home mother of two from South Orange.

"People are willing to settle for value-oriented products," Greening said. "It doesn't have to be the best; it just has to be the best for the value of the money."

Julie w
says...

Sorry but I can't see a can

Sorry but I can't see a can of Spam without hearing that "Monty Python" skit in my head:

"waitress": "We have spam, spam, eggs, bacon, spam, spam, bacon and eggs, spam, spam and spam"

"old lady" costumer: "I DON'T LIKE SPAM!"

Julie

norret
says...

Ooooooooo my

OO my, ok I havent been buying more or even any SPAM, Hambuger Helper ETC. I do buy sometimes Hamburger Helper Stroganoff, If on sale, otherwise, its not that cheap. And I aint slurging on something I am not crazy about.I make a roast and the left overs go into the Stroganoff, Not because its cheaper , But my reason is its easier. But SPAM give me a break, its not good, its not good for ya, its not even CHEAP-- hello? And in the summer I grow alot of veggies, you dont have to have a big spot to grow alot. I have proven that and have grown alot of stuff in a piece of land the size of a dining room table. BUT as for that, it wasnt or never has been to save, but -you do. And the food is so good tasting. I just have a love of growing things. I always have more than I need and give to neighbors and friends.