Leaders in business are starting to see the flaws of our current profit-driven economy. Many CEOs are starting to embrace a triple bottom line: People, planet, and profits.

http://www.boston.com/news/nation/articles/2009/04/24/mass_ceos_pledge_t...

Expressing concern that business is getting a poor reputation in the wake of the current economic downturn, leaders of some Massachusetts businesses in sectors ranging from higher education to pharmaceuticals yesterday pledged to help create a "sustainable economy," focusing on business practices that consider not just profits, but people, and the environment.

Joshua Boger, the chief executive of Vertex Pharmaceuticals Inc., of Cambridge, Mass., said struggling businesses may realize the 1990s model of maximizing quarterly profits is flawed, and prompt them to focus on socially responsible long-term investments.

The mantra for many at the conference was adhering to a "triple bottom line" - people, planet, and profits.